1. 74% felt there was
significant resistance from employees, including
top and middle level managers, to doing things in new
ways.
2. 66% felt there was an
inappropriate culture to support the change. This
is a result of both not being prepared for the
change, and having a value and belief mentality that
the status quo is fine. Also, not having an
organizational infrastructure, like rewards and
incentives, communications, and basic team
competencies needed to carry out change effort
objectives.
3. 45% felt there was
poor communication of the purpose and plan for
change.
4. 42% felt there was
incomplete follow-through of the change
initiative.
5. 39% felt there was
lack of management agreement on the business
strategy.
6. 39% felt there were
insufficient skills to support the change. This
points to a lack of skills in middle management and
lower level employees to deal with the ambiguity of a
change initiative. This lack in core competencies
also made it difficult, if not impossible, to lead
employees through a change effort.
Create a Clear
Vision
Create a
clear vision that helps people
understand and keep focused on needed
changes.
Clearly
Demonstrate Top Management Support
Create
opportunities for top management to
demonstrate support through their
involvement, decisions, and actions.
Empower One or
More Champions to Manage the Change Process
Designate
and empower a person or team to
manage the change process and
champion the needed changes.
Communicate,
Communicate, Communicate
Use various
methods and opportunities to
communicate with those who can
influence and are impacted by the
changes, keep them informed about
progress and successes, and listen to
and respond to their concerns.
Strategic
Involvement
Involvement
in understanding and influencing the
change process breaks down resistance
and increases ownership for the
success of needed changes. Use
creative approaches to efficiently
involve the right people at the right
time.
Use Data to Drive
Change
Relevant
internal or external data collected
from surveys, interviews, research,
or site visits to discover best
practices can provide a strong
incentive for change and overcome
resistance to change.
Education and
Training
Education
and training are often necessary to
unfreeze old ways of thinking and
acting, learn new ways, and overcome
fears of not having the skills to
adapt to the desired changes.
Reward and
Showcase Successes or Efforts to Change
Tangible
rewards that reinforce change and
recognition for successes or bold
efforts to make needed changes
increases the incentive for change.
How management treats efforts that do
not succeed may send equally strong
messages.
Provide the
Resources to Drive Change
Directing
resources towards needed changes
provides an incentive for change.
Acknowledge and
Prepare for the Stress of Change
It is
sometimes helpful to acknowledge that
change can be stressful, to prepare
people for the highs and lows of the
change process, and to provide
training in how to manage the stress
of significant change.
Pilot Projects
Smaller
pilot projects are less risky and
will often stimulate interest in
larger scale projects.
Be Sensitive to
Time and Action Requirements
Some
resistance comes from new demands on
already busy schedules. Make meetings
count, utilize Change Champions and
Action Teams as much as possible to
accomplish change.
Take a Positive
Approach to Change
Negative
approaches that seek change through
coercion, force, manipulation,
placing blame, or looking for
scapegoats increase resistance to
change. Attack problems and not
people and create positive reasons
and opportunities for change.
Confront the
Resistance
It is
usually best to get resistance out
into the open and confront it in a
constructive and direct way.
Resisters won over often become
Change Champions. Even if they
continue to resist, the issues will
be clear.
Know When to Bite
the Bullet
Sometimes
change needs to be made even though
many of the alternatives mentioned
above are not possible or did not
work. There are times when people
either need to join the changes or
move aside.